Stakeholder Tracker (Excel)
Stakeholder analysis that survives contact with a real programme: who they are, how much power they have, how they feel about it now, and who is actually speaking to them.
Sold and delivered through Etsy; download available immediately after payment. Why Etsy shows a higher number: €7,95 is the price excluding VAT. Etsy is the merchant of record and adds your country’s VAT at checkout, so an EU buyer in the Netherlands pays €9,62 (€7,95 + 21%). Buyers outside the EU are charged their own local rate, or none.
An Excel stakeholder analysis built to survive contact with a real programme: who each stakeholder is, how much power they hold, how they feel about the change now, and who is actually speaking to them. It records the current position and a named relationship owner rather than a one-off mapping exercise done at kickoff.
Stakeholder maps are usually drawn once during initiation and never opened again. The reason is that the classic influence/interest grid records a position but not an obligation — nothing on it says who owes whom a conversation this month.
This tracker adds the missing half: current sentiment, target sentiment, named relationship owner and last contact date. The dashboard then shows the gaps, which are almost always the high-influence stakeholders nobody has spoken to since kickoff.
Who it is for
Project and programme managers running stakeholder engagement, and change leads planning communications.
What is included
- Start Here — how to run the analysis and how often to revisit it
- Stakeholder Tracker — role, influence, interest, current and target sentiment, engagement approach, owner, last contact
- Dashboard — influence/interest positioning and engagement coverage
When to use it
- A programme is starting and you need a stakeholder map for the charter
- Support is slipping and you cannot tell where
- A change or comms plan needs an evidenced audience list
Format and compatibility
- File format
- Microsoft Excel workbook (.xlsx)
- Editable
- Yes — nothing locked, protected or watermarked
- Delivery
- Instant download after purchase on Etsy
- Licence
- Single-user commercial use on your own projects. See licence and downloads.
- Price
- €7,95 excluding VAT · €9,62 including 21% Dutch VAT, which is what Etsy shows an EU buyer at checkout
Delivered as a standard .xlsx workbook. No macros — the .xlsx format cannot contain them, so it opens without security warnings and passes corporate download policies. Every cell is editable; nothing is locked or password protected.
Questions
Does it draw the influence/interest grid automatically?
The dashboard positions stakeholders from the influence and interest values you set.
Is this suitable for a change management audience map?
Yes. For a full training and adoption rollout, the impact mapping in a dedicated rollout tracker goes further.
Get the Stakeholder Tracker (Excel)
€7,95 excl. VAT (€9,62 incl. 21% VAT on Etsy) — instant download, editable, no subscription and no account beyond Etsy.
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